We recently spoke to founder & designer, Jada, after she lent us a bespoke, traditional Balinese Batik inlay board to feature in our Amethyst Solstice campaign, shot right here in Sydney (with our ultimate SW muse, Zoe Cross). Gain an insight into the inspiration behind her brand & designs below, as she tells us about the ways in which she personally resonated with Samantha's own story".
Amethyst Solstice Feature
Nusa Indah was featured in Samantha Wills Blog post 'Surf-Luxe':
Jada also features on the Samantha Wills Foundation - Empowering Women in Business blog:
I connected with Samantha online, years after discovering and admiring her hand-crafted jewellery she sold at the markets, and resonating with her story of coming from a small country town and self-taught approach to her craft. When I reached out to her, I had no expectation of a reply, but after a mutual appreciation of each others work and an invitation to feature my boards in her Amethyst Solstice Campaign, I jumped at the opportunity. And as they say, the rest is history!...
– Jada X