"Inspired by our latest collection, Amethyst Solstice, we are loving all things surf-luxe. The first thing that comes to mind, of course, is a beautifully luxe surfboard - a true form of art. While high-end brands like Chanel & Alexander Wang pioneered the 'fashion surfboard' 3-4 years ago, we can't help but be obsessed with amazing local designers; with our favourite being Nusa Indah, based in Forster, NSW.

We recently spoke to founder & designer, Jada, after she lent us a bespoke, traditional Balinese Batik inlay board to feature in our Amethyst Solstice campaign, shot right here in Sydney (with our ultimate SW muse, Zoe Cross). Gain an insight into the inspiration behind her brand & designs below, as she tells us about the ways in which she personally resonated with Samantha's own story".

My love affair with Indonesia began with a search for waves, but quickly grew into a deep connection with the country’s rich culture, ancient traditions and extraordinary textile artistry. Over many years and countless journeys, I have collected treasured Batik and silk textiles; each piece carrying its own story, craftsmanship and sense of place.

When my personal surfboard, adorned with these beautiful textiles, began to attract attention, the idea for Nusa Indah Surfboards was born. I wanted to create something for the modern bohemian woman - someone adventurous in spirit, drawn to the ocean, and with an appreciation for beautifully crafted, meaningful objects.

Each Nusa Indah Surfboard is a celebration of artistry and individuality. Adorned with Balinese motifs, rare textiles and exclusive artist collaborations, our boards are designed to perform in the water while bringing beauty, character and inspiration into the home.

My connection with Samantha began years earlier, when I discovered and admired the handcrafted jewellery she created and sold at local markets. I was drawn not only to her beautiful work, but also to her story - coming from a small country town and building her craft through passion, dedication and a self-taught approach.

When I reached out to Samantha, I never expected where that conversation would lead. A shared appreciation for each other's work, followed by an invitation to feature my boards in her Amethyst Solstice campaign, brought our creative worlds together. And, as they say, the rest is history.

– Jada x